FTA Agency is a Sales and Marketing company specialising in the Drinks and Tobacco Markets.
From our Head Office in the Midlands we offer a variety of Tele and Field based sales support
solutions typically to brand owners looking to access the UK On-Trade.
From our Head Office in the Midlands we offer a variety of Tele and Field based sales support
solutions typically to brand owners looking to access the UK On-Trade.
FTA is linked to the QSMP Group https://www.qsmp.co.uk
fta agency
driving sales through windows of opportunity
Why Outsource to FTA ?
Need a tactical boost to your volume or to get distribution back in growth?
Need to improve trade activation and enactment? NPR launch of test market?
FTA solutions deliver from day one and you can commission us by the call,
day, week, year or to fit with your given budget
Need to improve trade activation and enactment? NPR launch of test market?
FTA solutions deliver from day one and you can commission us by the call,
day, week, year or to fit with your given budget
Experienced Professionals
Our Management has considerable direct experience working for brewers, PubCos, and assorted brand owners. We understand the needs of all stakeholders
A Complete Package
Working to achieve your objectives we can select target data for you, send them Direct Mail, Phone or visit them to drive new business, Transmit transfer orders to the RTM, Order associated POS and kit items and publish a glossy report. Or you can select just some of those steps as required - we are flexible
Data
Data is at the heart of all we do. FTA maintains a database of the UK on-trade, updated from daily telesales calls and covering Leased & Tenanted, Free Trade and Managed Houses.
Reporting & Analysis
Yes we can report daily, weekly or monthly but you will also want some qualitative feedback, insight and recommendations. We don't just accept a brief and get on with it , we work with to optimise the solution and can refine the offer or aprroach on an hourly basis.
About FTA & What We Do
FTA Agency was established in 2007 and since that time has provided sales and marketing solutions to a number of well known brand owners operating in the Beer, Spirits, Cider, Wine, Soft Drinks and Tobacco sectors.
If you need to gain brand penetration in the UK on-trade; drive volume sales; enact a category development initiative; audit stocking compliance or push trade engagement then you should talk to us.
If you need to gain brand penetration in the UK on-trade; drive volume sales; enact a category development initiative; audit stocking compliance or push trade engagement then you should talk to us.
In 2010 we also launched Matchless, our own brand of electronic cigarette, and are completely responsible for it sales and marketing direct to consumers and via wholesale and retail partners. Check our our consumer site by clicking on the logo below
FTA are part pf the QSMP Group www.qsmp.co.uk
Tele Solutions
FTA offer a wide range of B2B Tele based solutions - both outgoing and incoming
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B2B TELESALES
FTA can significantly increase your brand penetration across all On-trade RTM's as well as maximising volume sales on the call. Use us for NPD, tactical drives or on-going to support your loyal stockists.
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LEAD GENERATION
Make the most of your expensive Field Sales by using FTA to generate highly targeted leads matched to your brand. We can email reps daily with leads including all supporting information
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INBOUND CALLS
Need to set up a trade hotline answered as your company? Or to handle trade requests for POS kits? We can set up a unique number for you which we answer just like your in house staff, even sharing your STD code.
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TELEMARKETING
Need to obtain trade data quickly? We can help with stocking, pricing, asset checks and general trade surveys quickly and accurately
Field Solutions
“Experienced on-trade sales reps available for any size job - coverage mainland UK. Transfer order or stock on car and including POS placement and category training. We regularly achieve target and comply with RTM rules of engagement
FIELD SALES
Representatives for your brand to sample, persuade & give category messages.
Merchandisers to site POS material, create stock displays and make a splash for your brand in outlet
Merchandisers to site POS material, create stock displays and make a splash for your brand in outlet
BRAND AMBASSADORS
& MERCHANDISING
& MERCHANDISING
Auditors to measure compliance to listing agreements or to document buying out of tie. Mystery drinkers to assess standards of customer care, product knowledge and implementation of training
